14th April 2017 — When you first join a network marketing company, it’s more than likely that you’ll be asked to write a list of everyone you know so that you can start contacting them. In my first company, it was five people a day if you work part-time and ten people a day if you work full-time.
This seemed really daunting as I had no idea what I was meant to say – but I soon realised that of course no-one really did...
Avoid the spammers
My colleagues were saying they contacted ten people a day – but I couldn’t understand how. Then I learnt they were actually sending the same message to everyone, every day.
This practice is called spamming and it’s often used by people who are looking for quick wins. Spamming has given the industry a bad name in the last few years and it isn’t what network marketing is about. Don’t do it.
Along with contacting everyone I knew, another idea I was given was to prospect everyone. At first, I was desperate for anyone to join my team, but you can’t judge a book by its cover.
The truth is not everyone is cut out for the industry and - to be honest - I don't want to work with just anyone. You need to take the time to ‘profile’ someone before you mention the business opportunity to them. Ask plenty of questions and try to gauge how you could work with them.
The success factor
Once you’ve contacted everyone you already know, you need to expand your network.
Your yardstick for this should be success. Successful people are the type of people you should try to engage with as they’ll already have the skills and the mindset to succeed as a network marketer.
There may also be people that may not class themselves as being successful but have a huge desire to succeed – these are valuable contacts as you can help them grow.
When I started doing this, I found contacting the people I had in this ‘success’ bracket really daunting. I would talk myself out of it by saying: “Why would they want to join my company if they are successful already?”. Remember, even if they are a success, they might be miserable – working long hours, unable to spend time with their children or pets, or fed up with a long commute. All it takes is a little confidence to send that first message.
Network, network, network
To find new faces, you need to get yourself out there – both physically and online.
There are a number of different ways you can do this, which includes attending networking events and regular groups. Collect business cards in venues and at stalls (you could do this by asking people to put their business card in a bowl to win a prize). Also join social media groups and invest some time in chatting with people.
Advertise to create intrigue
To get your opportunity in front of people, there’s nothing wrong with trying the old-fashioned way.
Place small ads in newspapers, shop windows or business magazines. Share a few of the benefits of the industry, such as: sack the boss, financial freedom, free travel, tax benefits and flexible hours.
The key is not to give away too much as this will create curiosity. Make sure they have to contact you for key information, like the company name.
Social media is your new phonebook
Alongside this, go digital. Try a direct recruitment ad on social media. Pair this with attraction marketing to get new leads and prospects instead of you chasing them – stay tuned for another article on this.
For this to work, you have to be using your social media professionally – with great relevant content geared towards the people you want to attract.
This probably means taking your whole social media platforms to another level from how you’ve been using them for so far. But it doesn't mean blasting business opportunities everywhere – quite the opposite. Tailor your choices and make sure you’re researching potential contacts who get in touch.
Using social media is now my chosen method of network marketing as you can bring people into your business on a regular basis.